Comprehensive Keyphrase Research and Creation

Natural Search Engine Optimization Campaign

The first step in SEM-LINK Natural Search Engine Optimization Campaign is the creation of a comprehensive keyphrase list. After thoroughly analyzing your site, search engine presence, and marketing goals, SEM-LINK works with you to create a comprehensive keyphrase list comprised of phrases search engine users will query when searching for your products and services. This keyphrase list contains all of the words and phrases for which you want your company to rank on the search engines.

The Natural Search Engine Optimization Campaign provides comprehensive keyphrase research and creation. Creating this keyphrase list must be created logically, methodically, and continually. It will include:
Your company's specific product names and trademarked terms, extending your brand online and capturing anyone that is actively looking for your specific company and the products or services you offer

Generic keyphrases that describe the types of products or services that your company offers

Regional-specific keywords for stores with geo-centric products and services

Out-of-the-Box keyphrases and potential substitutes for products or services your company offers (I.e. a chocolate company might optimize for "corporate gift idea")

Continual updated keyphrase that reflect the current product / service line and the ever-changing terms with which users search
Natural Search Engine Optimization SEO Services
Comprehensive Keyphrase Research and Creation
Complete Site Review and Recommendations
Search Engine and Human Directory Submissions
Monthly Search Engine Ranking Reports and Summaries
Quarterly Site Update

WHAT WE DO:

WHAT WE DO:
Because every website is unique my service is totally bespoke and consists of 2 distinct parts.

Part 1:
A full and in depth analysis of your website.
This means I closely look at your websites' html and design in order to identify all the problems that may prevent you getting a natural listing in the search engines.
After the analysis, I then prepare a fully detailed remedial strategy highlighting all the areas of SEO which required modification.
(There are times when we can implement the recommended SEO changes for you, or even design your website from scratch with the SEO built in from the start).

Part 2:
Arguably one of the most important parts of the process, submission to the search engines. I provide an initial aggressive submission (by hand) to all the most important SE's but remaining within the algorithmic tolerance permitted (period 3 to 4 weeks). After which I use occasional passive submitting.
Included in part 2 is a monthly keyword report showing your keyword positions and search engine progress.

Satisfaction guarantee:
Part 1 is not refundable and this is for services rendered.
Part 2 is paid on performance. This means that if you do not begin to see good improvements to your positions in the search engines, you are permitted to cancel the monthly payment. However we will continue to work in your interest for a period of our choosing, and you may commence payments again subject to seeing improvements.

Search engine optimization

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove their listings.

The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.